Te Marautanga o Aotearoa visual identity

Te Marautanga o Aotearoa visual identity

Ministry of Education

HUIA developed concepts for Te Marautanga o Aotearoa: The New Zealand Curriculum as part of the National Curriculum (The New Zealand Curriculum and Te Marautanga o Aotearoa) refresh.

Type of work

  • Branding
  • Design and creative solutions
  • Content development
  • Quality assurance


A finished flexible identity package with strong narrative accompaniment:

  • Concepts from a te ao Māori worldview
  • Aligned to the Ministry of Education branding guidelines
  • Versatile in use across print and electronic media and meet accessibility standards
Te Marautanga o Aotearoa visual identity

HUIA was asked to create a visual identity for Te Marautanga o Aotearoa representative of a te ao Māori worldview that could be implemented and explored in other documents, teaching and learning resources and communications products in the future.

HUIA worked in collaboration with the illustrator to provide designs based on takarangi that reflected whakaaro Māori and placed a student at the centre of an individual journey that would revisit various kaupapa at deeper and more detailed levels the longer they were on the pathway.

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